Dongguan toy manufacturers enter the animation industry

Under the impact of the European debt crisis, Dongguan toy manufacturers are rescuing themselves by expanding their industrial tentacles, increasing cultural content, opening up domestic markets and other transformation and upgrading measures, and the industrial outlook is also taking on a new look.

In the sluggish international economic environment, orders from overseas have declined, and enterprises have also encountered difficulties in production and operation. When export sales were blocked, many toy enterprises focused on the domestic market, and Yinhui toys also began to shrink its strategic hinterland.

In order to expand the domestic market, Yinhui company and Shanghai Century Huachuang Culture Management Co., Ltd. jointly shot the cartoon film "Jinjia soldier" for two years. After the play was broadcast on the ground, Yinhui toys launched a series of toy products derived from the golden armor soldier without stopping. The weapons and props used by the golden armor soldier in the play were copied into reality.

As the first attempt to enter Dongguan toy manufacturers, the company's strategic positioning is clear and correct. "We will continue to invest in the production of animation, film and television series. We will first sell derivatives domestically, and then export them after opening the market."

In the future, the company will launch animation dramas, animation training, and broader themes to drive toy sales with animation. "Only in this way can we always ensure to lead the trend of the world's toy industry."

At present, Dongguan toy manufacturers have begun to negotiate cooperation with top domestic animation magazines, hoping to learn from Japan's experience, drive the popularity of animation images through the planning and sales of comic books, and then drive the development of the manufacturing industry.